Ditching the Plastic: Dream in Plastic changes to Zakka Joy

Ditching the Plastic: Dream in Plastic changes to Zakka Joy

Jul 10th 2019

This August, Dream in Plastic will be celebrating our Ten Year Anniversary in Beacon, NY! This is the perfect time to reflect on our achievements, progress as a company, and visions for the future.

With 10 Years, Comes Big Changes.

In 2007, Dream in Plastic was born in a Brooklyn, NY basement as a website selling mostly cameras and designer vinyl art toys. In 2009, we found our storefront home in Beacon, NY. Over the last decade, our creatively curated product selection has changed drastically.

Ditching the Plastic.

We believe Dream in Plastic has evolved so far from its original form, that the name itself no longer speaks to who we are. Also, we care very much about the rock we all live on, and it straight up hurts our feelings when people sometimes dismiss us as a store full of single-use plastics and useless junk. So....




That's right. Dream in Plastic will change to Zakka Joy officially on August 10, 2019. Don't panic - we are NOT going out of business, and things won't change too much, because they have been changing all along! Our new name is merely an acknowledgement of the growth, improvement and evolution that has already been in progress.


Zakka ("Zah-kah") is a Japanese word, for which there really is no English equivalent.

But, it means:

  • Seeing the beauty in something mundane.
  • Uncategorizable or miscellaneous things.
  • Everything and anything that improves your home, life and appearance.
  • Humble, everyday objects that bring their users great satisfaction.
  • Things that accompany our everyday lifestyle spaces and provide an element of decoration.
  • Things mixed together with great variety.

We have never encountered a word that sums us up so distinctly. The shop really is about is that moment of happy (eh hem, "Joy") you experience when you discover that one thing (or ten): a pencil that you cherish, a pair of socks with your favorite animal on them, a toy to keep you company, a hand-poured soy candle, or the perfect gift for someone.

Zakka (thing) + Joy (the feeling when you discover the thing) = Zakka Joy

Now what?

We party! We are thrilled we made it to 10, and are stoked for what is to come! We cannot thank you enough for supporting us and our evolution all these years. *sniffle*

If you only shop with us online, the only thing you will notice is our web address and logo will change. 

If you shop our retail location, then please join us at our shop in Beacon, NY on August 10, 2019 for a celebration from 6-9pm. Come grab a new business card and a free cupcake, and give us a high five.