Demeter's most emblematic fragrance, Dirt was made to smell exactly like the dirt from the fields around the Pennsylvania family farm belonging to their founding perfumer. They think of this scent as when the plowing begins in Spring in the Northeast U.S. - the beautiful scent of turned earth with a touch of last season's corn stalks.
Place is the essence of Demeter's Dirt fragrance. People will occasionally say 'This doesn't smell like Dirt to me'. Well, where did they grow up? Arizona? Georgia? The South of France? Then, this Dirt isn't going to smell like their dirt ;-)